Forget Finding The"Best" Business Model — YOU Are the Business Model

my unconventional playbook for building an authentic one-person AI-powered business

Author

Elena Kell
April 25, 2025

Hey there!

Let's cut through the noise about finding the "perfect" online business model. Every day, I see people agonizing over whether they should start with affiliate marketing, coaching and selling online courses, digital products, a YouTube channel, or whatever is trending on Twitter this week.

But here's my hot take:

The best business model isn't something you find — it's something you ARE.

🔥 The Only Business Strategy That Can't Be Copied

The digital landscape is absolutely flooded with gurus shouting:

  • "Affiliate marketing is the only passive income that works!"

  • "You NEED a course if you want to scale!"

  • "Without TikTok, your business is dead!"

But I call BS on all of this—and here's why.

The most powerful business model is YOU leveraging AI and the digital economy to translate your unique skills, passions, and perspectives into income.

In my latest YouTube video, I break down why building a business around your authentic self isn't just fulfilling—it's the only truly sustainable approach in an age where everything else can be replicated or automated.

The Multi-Passionate Advantage (That Nobody's Talking About)

Here's what happens when you build multiple income streams aligned with your authentic interests:

  1. You become recession-proof - When one platform changes its algorithm or one product line slows down, you're still generating income elsewhere

  2. You stay energized - You're not forcing yourself to create content you hate or use platforms that drain you

  3. You build compound momentum - Each stream naturally feeds into the others in ways a single-focus business never could

Income Stream Examples That Work For Different People

The beauty of the multi-passionate approach is how uniquely it works for different personality types:

For the introverted deep thinker:

  • Digital products like templates, guides, or workbooks

  • Affiliate marketing for tools you genuinely use

  • Passive income through digital art or templates

For the teacher/explainer:

  • YouTube content with ad revenue

  • Digital courses or workshops

  • Membership communities around your expertise

For the creative maker:

  • Print-on-demand physical products

  • Digital assets or downloadables

  • Sponsored content featuring your creations

For the connector/networker:

  • Affiliate partnerships with complementary brands

  • Community building & memberships

  • Mastermind experiences

The point isn't to do ALL of these—it's to choose the ones that feel energizing to YOU and build them one by one.

In this weeks video I share my personal journey building multiple income streams that feel authentic and sustainable and highlight 5 reasons why I think you should do too.

Your Next Move

I also created a FREE workbook to help you map out YOUR unique multi-passionate business blueprint with prompts to:

  • Uncover your natural skill intersections

  • Match your interests to profitable business models

  • Start building your first income stream

The Uncomfortable Truth

This approach requires patience. Your growth curve will look flat for a while:

Nothing → Nothing → Nothing → BOOM! 🚀

Most people quit right before that inflection point. But if you stay consistent, something magical happens—your different streams start feeding each other, creating an unstoppable momentum.

In a world where AI can generate endless generic content, your unique human perspective is the only thing that can't be replicated.

Don't dilute it by forcing yourself into someone else's business model.

I'd love to know which potential income stream feels most aligned with YOUR interests and skills! Hit reply and let me know.

Behind the Scenes

I'm developing a membership community for people who want to master AI tools while building authentic, multi-faceted businesses.

If you're curious about being first to know when it launches (likely in a couple months), join the waitlist here.

Until next week,

Your AI Solopreneur Bestie

P.S. If you found value in this newsletter, feel free to forward it to one friend who's also trying to navigate this AI and online business landscape. Every share helps our community grow stronger!