Hey there!
I took an Easter break with the family and fully unplugged for a week and now I am happy to get back!
I recently built two things for myself that I shared on YouTube, and I wanted to break them down here too so you can try them yourself. Both use Claude Skills, both took less time than I expected, and both have full video walkthroughs.
So Naval Ravikant's "How to Get Rich Without Getting Lucky" podcast has over 11 million views. It's 3+ hours of probably the clearest thinking on wealth and business I've come across and it made a massive impact on me and how I approach entrepreneurship in the AI era.
I kept thinking about the mentors we have in life and how on the path that I am on I know very little people that have shaped the way I think about things. And Naval is one of them.
So I took this 3,5 hour podcast episode packed with his wisdom and turned it into a Claude skill.
Now I can come to it with any business question and get advice based on how Naval thinks.
Here is how you can do it with any mentor that you admire:
Step 1: Get the transcript. Paste the YouTube link into Claude Cowork and it grabs the transcript automatically. Or use NotebookLM (free), upload the video there, and copy the transcript out.
Step 2: Have Claude analyze it. Tell Claude to break down every framework, principle, and mental model from the content. All the recurring themes, all the specific advice. You get back 3+ hours of content organized into something structured.
Step 3: Turn it into a skill. Tell Claude to create a skill from that knowledge. It asks what type of advisor you want (business, content, mindset). Then it builds the skill with all the frameworks baked in.
Step 4: Ask real questions. I tested it with something I'd been going back and forth on: "I'm thinking about broadening my YouTube channel beyond just AI into general entrepreneurship and productivity." Naval’s advisor skill came back with his thinking on specific knowledge, authenticity and long-term leverage and strongly advised against it.
And you're not limited to one person.
Naval for business philosophy. Hormozi for offers and pricing. Whoever shaped how you think. Podcasts, interviews, anything with a transcript or text works.
Here is a full video walkthrough:
I've also created a ready-made Naval-advisor Claude Skill that I uploaded to the AI Solopreneur Club. So if you're a premium member, you don't have to build it yourself. Just grab it from the AI Assistants Vault in the membership, upload it to Claude, and start using it.
2. how to build a content repurposing workflow in Cowork (from scratch)
So Claude has been shipping a LOT of Cowork features lately. Skills, Projects, Dispatch, scheduled tasks, all of it. And I think for a lot of people (🙋♀️) it's become a bit overwhelming.
Like, cool, but how do all these things actually come together in practice.
That's exactly why I recorded this video.
I wanted to show, from a completely blank project, how you can build a full content repurposing system in Cowork.
One that takes your long-form content (your YouTube transcripts, brain dumps, voice notes) and turns it into LinkedIn posts, carousels, whatever you need, in your voice, on autopilot.
Here is how you can build the same thing.
Step 1: Set up a Project with your business context. Open Cowork and create a new Project. Give it everything about your business: who you are, what you do, who your audience is, what platforms you post on. This is the foundation. From this point on, everything Cowork creates already knows your context, so you're not explaining who you are every single time you start a conversation.
Step 2: Build a Brand Voice Engine. Create a skill that teaches Cowork how you write and talk. Feed it your tone, your sentence patterns, the words you use and the words you'd never use. Without this, everything Claude Cowork writes sounds like... not YOU! With it, the content sounds like you. This was one of the first things I built for my own business and it changed how I use AI for content entirely.
Step 3: Build an Anti-AI-Speak filter. Create a skill that catches all the phrases that make content smell like AI wrote it. Things like "Unlock your potential," "in today's fast-paced world," "let's dive in." You tell Claude what words and patterns to reject, and it builds a filter that checks every piece of content before you even see it. I have mine set up so nothing gets through that sounds like a chatbot.
Step 4: Build a platform-specific skill. Pick the platform you post on most and create a skill for it. You tell it your formatting preferences, your voice on that platform, what kind of posts perform well for you and ask Claude to do some strategic research on what’s performing well in 2026. Then when you give it a brain dump or a long-form transcript, it turns it into posts and carousels that match how you show up on that platform.
Step 5: Set up scheduled niche research. You can create a scheduled task that runs every morning and scans what's happening in your space. For me it’s AI news, tool launches, etc Before you even open your laptop, Cowork has already pulled together what's worth paying attention to that day. I built this thinking it'd be a nice-to-have. It's become one of the most useful parts of my entire setup.
Step 6: Use Dispatch from your phone. There's a feature called Dispatch where you can send Cowork tasks from your phone. I was on a walk, had an idea for a post, sent it to Cowork, and by the time I got home it had already drafted something for me to look at. You can do the same. Idea hits you while you're out, send it over, and it's waiting for you when you get back.
The whole point of this video was to show how all these Cowork features connect into one working system on a real example.
Because individually they're cool, but together, they run your content workflow.
Full video walkthrough →
The Anti-AI-Speak skill I built in this video is also available inside the membership. Same as the Naval skill, it's ready to go, just drop it into your Claude.
Both of these come down to the same thing.
AI gets good when you feed it YOUR thinking.
The Naval skill uses frameworks I already believe in and applies it to my ideas.
The content workflow repurposes ideas and content I already have created, in a voice that's already mine.
I reserve all my thinking to be done by me always and use AI to amplify the rest.
If you're not in the AI Solopreneur Club yet and you want access to these skills plus everything else we're building together, come join us → AI Solopreneur Club
Until next week,
Your AI Solopreneur Bestie,
Elena


