I caught myself doing something last week that really annoyed me.
I got an idea for a reel when I was in the shower (as I normally do 😎). A really good one!
And instead of just recording it, I opened Claude, started building a script, edited it three times, tweaked the hook, questioned the structure, and by the time I was "ready" to record, my energy was completely gone.
The whole thing could have been a 2-minute video. I turned it into a 2-hour production for no reason.
And I realized that I've been over optimizing my content to the point that it takes way too long time, doesn’t feel fun and burns me out pretty fast.
I've been spending more time polishing content than actually creating it.
Way more time making things look perfect than sharing valuable things with my audience.
So I'm doing something about it.
I’ve shared my thoughts with my members in the AI Solopreneur Club and many people responded that this is something they want to work through as well, so we are doing it together!
So starting today, we are kicking off a 90-day experiment I'm calling “The Unfiltered 90”.
It's a playful reset of how we show up, create, use AI with intention and how much of US is actually in our content.
I genuinely believe that building distribution, your actual presence online, is the biggest moat any of us can build right now.
Your product can be copied by AI in an afternoon.
Information is everywhere.
But your lived experience, your way of seeing things, the stories only you can tell, that's the part that can't be replicated.
And I think most of us (me included) are under-investing in it because it feels uncomfortable and cringy and yes it does take effort and consistency.
So for the next 90 days I'm going all in on building a muscle of showing up in ways that feel joyful, new, unscripted and fun.
I will be using Claude a lot to repurpose my original content into different formats to up the volume and not burn out.
Less scripting, more just getting on camera and sharing what I find valuable.
More recording my screen and taking my audience behind-the-scenes of how I use AI more, instead of overthinking formats.
And I'm doing it inside my community with a group of people who said "yes, I want in on this too."
We're doing weekly calls, daily mini-lessons, we’ll be sharing what's working, calling out what isn't, and holding each other accountable.
If this sounds like something you need too - come play with us! 😜
Until next week,
Your AI Solopreneur Bestie,
